Northeast Georgia is wide open. Here's how we own it.
Your average job is $12,000. Compare that to HVAC ($4,000–$8,000) or plumbing ($500–$2,000). Every qualified lead that closes is worth more than most companies earn from several calls combined.
The digital competition in the Athens-Gainesville-Augusta triangle is thin. While HVAC markets have 50–100+ contractors fighting for map pack positions, your niche has maybe 3–5 dedicated providers actively marketing online. A company that dominates Google Maps and runs a focused ad campaign here will own the market — fast.
| Phase | BND Retainer | Ad Spend | Monthly Total |
|---|---|---|---|
| Months 1–2 Foundation |
$1,500 | $1,000 | $2,500 |
| Months 3–4 Traction |
$1,500 | $1,800 | $3,300 |
| Months 5–6 Scale |
$1,500 | $2,700 | $4,200 |
Ad spend goes directly to Google. BND retainer covers strategy, campaign management, GBP, SEO content, and monthly reporting.
At your numbers — 30 leads/month, 35% close rate, $12,000 average job:
10 closed jobs × $12,000 = $120,000/month revenue
Marketing investment: ~$3,300/month
That's a 36:1 return.
Even in a conservative month with 7 closed jobs: $84,000 revenue against $3,300 invested.
We want you to go in with eyes open. These aren't upsells — they directly impact the numbers we report to you. All three are fixable.
At a $12,000 average ticket, the number one objection you'll face is cost. Every top crawl space company in the country offers financing. GreenSky or Enhancify set up fast, cost the contractor nothing, and let homeowners finance at 0% for 12–18 months. This one change can meaningfully increase your close rate.
Your best leads — the ones with standing water in their crawl space — call at 7pm. A live answering service like Ruby or PATLive runs $200–$400/month, answers every call professionally, and texts you immediately. One additional closed job covers 3 months of the service.
Before/after crawl space photos are the most powerful marketing asset in this niche. The transformation from a dark, wet space to a clean white vapor barrier is dramatic and compelling. Every project photo goes into your GBP, website, social, and ads.
| Google account loginWe'll send sharing invites for GBP, Analytics, Search Console, and Tag Manager. |
| Before/after project photos10–15 of your best crawl spaces. Text or email them to us. |
| Logo filesSVG or high-resolution PNG preferred. |
| CRM nameSo every lead flows directly into your pipeline automatically. |
| Business licenseOr a timeline for when it finalizes — needed for Local Service Ads. |
| Insurance certificatePDF is fine. Required for LSA verification. |
| Form routing emailWhich email should website leads go to? |
We don't work with law firms, dentists, or software companies. Every campaign we run, every keyword we target, every report we build is shaped by years of running marketing for HVAC, plumbing, roofing, and crawl space companies.
We work the same way you do: you get direct access to us — not an account coordinator who forwards emails. We'll tell you what's working and what isn't. And if something isn't worth spending money on, we'll tell you that too.
Schedule your kickoff call and we'll have your Google Business Profile live within 48 hours.
218-216-8692 josh@bearnorthdigital.com · bearnorthdigital.com